Podcast popularity is at an all-time high! Almost daily there's news about celebrities like Joe Rogan, or movies launching their own fancast as limited series to build excitement and nurture their fanbase.

So how can you leverage podcast if you're not a podcaster? The answer as you may have seen in the title is appearing on podcasts as a guest!  It's a great way to expand your audience and demonstrate your expertise. Guesting means you don’t need to start your own show. You just need a good topic that’s helpful to the audience you wish to serve, It’s a win-win situation.

The key to success is to understand what makes a great podcast guest.

Listen to the Show You're Pitching

When you find a podcast you think would be appropriate, start by listening to it. You’ll get to understand the flow of the show and the topics they cover. You’ll know the range of issues discussed, which will help you make a better pitch for your own ideas.

If you happen to use...