Podcasting for Sales Enablement

Working with companies like Aflac, JP Morgan, ADP and others that have sales focused divisions it’s vital to understand how to quantify the spend on internal podcasting. In particular for Sales Enablement trainers and instructional designers often partner with marketing and sales leaders to craft content that’s meaningful, actionable and can produce quantifiable results. Meaning that If the company invest X number of dollars in podcasting they can see an actual result in the field.

Stats Are Everything

How you track the activity of your podcast, downloads, listenership, and types of devices are all important, but the surprising thing that almost everyone is ignoring where your content is being consumed.

Geo-tracking reveals where the content is being consumed and almost every podcast hosting company that offers an Enterprise Podcasting product offers this basic but powerful feature in there stats. It’s a simple map.

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